To know more about the slow fashion movement, it’s important to first know it is opposed to the idea of ‘fast fashion’. Fast fashion is a term used to describe clothes produced by the mainstream fashion industry that are usually of cheaper materials and don’t last as long due to their lack of quality. To get you to understand more about the slow fashion definition and why you should get involved, we’ve put together a list of the Top 10 reasons that this movement will benefit you and the world around you.
1. Choosing slow fashion will simplify your life
Do you ever look into your wardrobe and see a huge variety of clothing and still don’t know what to wear!? The problem behind the mainstream ‘fast fashion’ industry is it will have you buying whatever is the ‘latest trend’, even if you don’t particularly love it. The slow fashion industry provides the sweet bliss of less decision making in your everyday life as it compels you to choose items you really love, making your everyday life much easier.
2. Quality over quantity
With the majority of things in life, we prefer quality over quantity. Quality food, quality relationships, quality experiences – so why should we stop at the clothes we wear? The slow fashion movement produces clothing that is of much higher quality than the mainstream ‘fast fashion’ products. This is mainly due to the extra time and effort that goes into the creation of the products in slow fashion as well as the use of organic, higher quality materials & resources.
3. It will save you money
Of course, the items you buy from the slow fashion industry will be more expensive initially, however, rather than having to throw a t-shirt out because its lost its shape in less than a month, your slow fashion clothing will be around for years to come, meaning you will save money in the long-term.
4. You will be protecting communities over the world
Unfortunately, the harsh reality of labour exploitation and child labour still exists in disadvantaged communities around the world. The fast fashion industry relies on these quick processes in order to sell higher quantities and hence, make more profit. Due to the increased competition between manufacturers, this issue is only getting worse. By purchasing from slow fashion producers, you will be taking an individual stand against this and no longer be contributing to labour exploitation in other countries.
5. Discover more creativity & individuality in yourself
Have you ever been in the city and walked by someone wearing the exact same outfit as you? This is very likely as thousands of the same items are produced in the fast fashion industry. The reason they can do this is due to the low cost of labour exploitation and the reason consumers buy into these trends is due to mainstream marketing. Through slow fashion, you can break out of this cycle and choose fabrics & designs that you personally desire. Instead of following a trend that someone else has created, you will have the opportunity to create your own style – a new sense of individuality in yourself.
6. Choosing slow fashion options can be your daily contribution to society
Maybe its hard for you to be vegan, or you don’t have the time to volunteer for a charity. Well, if these limitations on being ethically responsible in the world are making you feel guilty, slow fashion is the perfect answer. Not only will you be reaping the benefits listed of these high-quality pieces of clothing, you will be doing your part in moving towards a more environmentally friendly, humane approach to the fashion industry.
7. Slow fashion lowers your overall carbon footprint
Fast fashion processes utilise highly dangerous pesticides and chemicals in the growth of their materials, which not only is harmful to the environment but can also affect the farmers that work with these products. Slow fashion brands utilise organic cotton which means it is 100% pesticide free. Of course, there is a benefit to you in this also as you don’t want these nasty chemicals on your skin on a daily basis.
8. The production of slow fashion is 100% transparent
The sad truth is that the fast fashion industry is so complex, it would be almost impossible to find out the names of the manufacturers of these mainstream clothing brands. In comparison, slow fashion brands are 100% transparent, meaning that you can easily find out the companies and names of people who have farmed, designed and produced a piece of clothing. Just as you would want to know with many other aspects of your life; slow fashion gives you that same opportunity.
9. You can learn more about fashion
You see a piece of clothing and you really like it. But why? Have you ever thought to look deeper into the fashion industry and find out more about what makes those items you love so unique? Chances are, if the clothing is from a fast fashion producer, you probably wont find out much. However, if you buy a piece of clothing from a slow fashion designer, there is a high chance you can find out more about the fabrics and styles you love, getting more involved into what you choose to wear. You may even be able to discuss these factors with the designer themselves as many slow fashion producers are closely in touch with their customers.
10. You will be contributing to local fashion designers & producers
Rather than outsourcing materials for cheaper costs, slow fashion designers support local companies by utilising local materials and resources as much as possible in their processes. In turn, this supports the growth and development of local businesses and provides a higher opportunity for young people hoping to get involved in the fashion industry.
After reading this, we hope you have gained an understanding of slow fashion vs fast fashion and the many benefits it can provide to the environment and society. If you have any further insights on the slow fashion industry or recommended slow fashion designers, we would love to hear from you in the comments below!